Have you ever looked into whether it would be a great thought for your business to advertise on Instagram?
A few weeks ago I saw my first “sponsored” post in my Instagram feed. Actually, let me rephrase: Inoticedmy first “sponsored” post in my Instagram feed. It got me thinking. If you haven’t seen an Instagram advertising yet, here’s a look at the one I saw:
Instagram ads look like regular posts, the only differences are they’ve the blue “sponsored” label and they come from an account you do not necessarily already follow.
The adI saw was from “empire fox,” that is an account dedicated to encouraging Fox’s new show Empire. Clearly Fox is a leading brand with bookoo bucks. So what about small to medium-sized companies? Despite not having substantial advertising funds can they advertise on Instagram? Yes.
More on that later, but first, how much does it actually cost to advertise on Instagram? I wish I’d the exclusive…..
One answer to this question I discovered was on Quora. Nigel Mount ford writes that, “Instagram is quite close about the price of advertising, but amounts of between $350,000 and US $1 million per month have been mentioned by executives.”
$350k to $1M? Ouch.
Then I assessed the blog of Instagram for some responses. Their statement does not disclose much:
“We are starting slow with advertising to ensure we take time to get the encounter appropriate for our ad associates and the Instagram community. We are going to tell you when we are prepared to expand to more advertising associates.”
Just like when you land on a business’s website and it says “call us for pricing,” frequently a willful lack of info is sufficient to warn you that their product or service is pricey. Same thing goes here.
Instagram’s being choosy and quiet about their first advertisers so you understand it is costing those they have now been exclusively invited to advertise with them a pretty penny.
Simply because Instagram does not now offer small to moderate-sized businesses the chance to advertise on their platform through their app, it does not mean small-sized companies is S.O.L.
There are alternatives available, you merely have to be a little creative and willing to think outside the “conventional advertising” carton. click here to get more information grow my instagram followers.