In mid-November, the CEO of Living Social, Mr. Tim O’Shaughnessy, announced the launching of the Immediate Escapes product throughout the PhoCusWright travel industry summit, held in Miami. This digital marketing product provides customers with last-minute weekend hotel packages. Immediately on creating this announcement, O’Shaughnessy was grilled by Chris Loughlin (CEO of TravelZoo) about the profitability of everyday deal sites, and also the availability of capital for additional expansions.
While O’Shaughnessy didn’t offer any information about the financials of the company, the strain brought on by statements involving the two revealed exactly how competitive the travel sector was in the agencia digital marketing arena. In addition, it indicated that many big-wigs from the travel agency industry did not really trust daily bargain websites like LivingSocial or even Groupon.
The instantaneous Escape product of Living
Social will offer hotels and other accommodation providers the opportunity to sell un-booked weekend stock, only a couple of days before the weekend starts, at discounted prices. These profitable deals will be made available to potential customers through different Internet marketing stations, namely, LivingSocial’s most important site, subscriber emails, and also a tab in their mobile program.
A fine case of the digital marketing deals which LivingSocial is offering is your Hudson hotel bargain. In accordance with this, people can avail of an area in The Hudson Hotel in New York City for $265 each night on the weekend, instead of the normal rate of $529. This hotel bargain also has the supply of continental breakfast for 2, WiFi and overdue check-out. The Immediate Escapes digital marketing product is the enhancement of LivingSocial’s Escapes vacation product, which they’d established in November 2010. According to the company, Escapes sold approximately 600,000 area nights, globally.
Ever since that time, the company has continuously expanded its scale of operations, introducing two additional beta products, a couple of times before it established Instant Escapes. The first is an online method for ordering food from restaurants, very similar to Seamless. The next is called Room Service, and aims to partner LivingSocial with fine dining restaurants, for supplying white-glove delivery services. A number of those additional discounted digital marketing strategies offered by the site are Immediate Deals, Daily Deals, Families and Adventures.